Blog

  • Influencer Marketing in K12 Education

    August 27, 2020, Whether you were able to attend live, or missed our August webinar due to your busy schedule, we want to share the resources with you! Read on for key insights and information about using influencer marketing to reach educators now.
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  • Is Your Education Company "Channel Ready" to Grow Sales?

    We get lots of requests to help find and engage channel partners: direct or independent reps, resellers, sales agents, and big brands.

    October 10, 2018 – Why this frequent request? The answer is always the same: to increase K-20 sales. For education market start-ups and for anyone leading a company with expansion in mind, having more feet on the street is the default approach. But, what we've seen over and over again is a push to hire reps or to engage third parties without being staged for success: being "channel ready." The result? The cost of sales rep turnover and failed channel partnerships is enormous for players in the product-centric education industry.
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